300 billion annual sales, 300% annual growth (2012) The global health and wellness market was valued at USD 4,886.70 billion in 2022 and is expected to reach over USD 7,656.7 billion by 2030.
WELLNESS
TREND
Is a response to emerging problems of Western civilization: increasing pace of life, permanent stress, metabolic syndrome, low birth rate, helplessness of medicine in the face of psychosomatic diseases, high costs of health care.
CLIENT
NEEDS
Providing people with healthy products and services, as well as appropriate education, makes them feel even healthier, look better, slow down the aging process, thus preventing diseases and staying longer professionally and socially active.
PAUL
PILZER
World expert in the health industry, estimated that in last decade the wellness industry in the US alone would have reached a trillion dollars as the fastest growing industry.
BABY
BOOMERS
Post-war baby boom generation called „Baby Boomer”s are now in their 50s and 60s - the largest target audience for wellness and health services.
Baby Boomers are now reaching the peak of their earnings
They have more purchasing power
They spend on services related to preserving youth, anti-aging, health, beauty – they invest their savings in themselves
Initially, the changes took decades, now they take several years; consumers are educated about new products and new needs
They are ready to sacrifice a lot to stay young, healthy and full of vitality – to be fit and independent for many years
Statistics and trends are confirmed – now is the most appropriate time to take advantage of the boom of the wellness sector and related services
HEALTH & Wellness is a MEGATREND.
Cellular nutrition
Weight control
Healthy aging
• convenience is the priority of modern human being
• no nutrition caused by lack of time
• high stress levels
• poor nutrition = a recipe for a disaster
• polluted environment
What people need?
WELLNESS, QUALITY OF LIFE, WELL-BEING
8 pillars of Vistula Destinations
1.
LEISURE
The described facility is a year-round training and recreation center, designed based on the richness of nature in combination with modern technology using ergonomics and natural energy sources.
2.
KNOWLEDGE
A center emphasizing the role of proper nutrition and physical activity, whose main task (mission) is to restore human balance at the spiritual, physical and mental level, and to adapt it to maintain this state in everyday life.
3.
PLANET
The natural environment requires immediate regeneration. To accelerate the effects of our actions, we need to make people aware of the important role they play in this process.
4.
COMMUNITY
A sense of community and belonging to a group increases the attractiveness of the idea and accelerates its implementation with long-term commitment to the presented values.
5.
SUSTAINABILITY
We see it way beyond net zero strategies. The only way to allow next generations thrive is through net positive approach where we give back more than we take at the same time balancing natural, economical and social resources and responsibilities.
6.
CLIMATE CHANGE
To reverse it we have to initiate actions aimed at holistically and comprehensively preventing the degradation of the natural environment, contamination, or depletion of water resources, as well as stopping the crisis related to plastic waste.
7.
THE OCEAN
The ocean is our thermostat and the main source of balance on Earth.Bringing it back to life through regeneration is crucial to the health of our planet.
8.
EQUALITY, EQUITY
The heart of our project is transnational approach – respect, equal rights, quality of life, well-being, access to resources and equal opportunities for everyone and everywhere.
Our goal
is to make DESTINATIONS not necessarily the best in the World,